How Yuppiechef.Com Drives Customer Loyalty In An Anachronistic Way has been named several times South Africa’s best e-commerce store and focuses on all things kitchen.

Yuppiechef is a popular kitchen accessories e-tailer based in Cape Town that sells, primarily, third-party products. Founded in 2006 by two friends, Andrew Smith and Shane Dryden, Yuppiechef has seen a remarkable rise in fortunes, and in 2013 sits proudly at the top as South Africa’s leading e-commerce store. Sending handwritten notes to surprise and delight customers played an important role in this e-Commerce success story.

The importance of the human touch to drive customer experience.

In the world of online transactions, where the human touch is removed, the Yuppiechef team found a way of making a real difference in the eyes of their customers. They were so delighted about their 1st order that they wrote a heartfelt handwritten note thanking their first real customer for supporting Yuppiechef.


The handwritten note was such a hit that they decided the card writing would never stop… For the “marketing guru” Philip Kotler marketing is the art of creating genuine customer value.

Yuppiechef lives therefore exactly this sentiment through an online store, backed by people who are fanatical about delivering happiness to their customers. Watch the movie and get to know Phil the card writer at

Find more details here: Our card writing force