Only a few areas have experienced changes induced by digitalization similar to those in communication and marketing. As a result, a study by Adobe stated that Marketing has changed more in the past two years than in the past 50.

In fact, digital marketing thought leaders understand the limitations of digital marketing, not only as a result of the recent GDPR legislation. They understand that a smart combination of online and offline marketing delivers substantial business results in the context of their omnichannel strategies to create a meaningful customer journey.

But in the offline marketing context, a meaningful personalization is for various reasons a lot more challenging, not only because of the physical dimension. To understand how to leverage haptics to create impactful marketing pieces that forge memorable and meaningful connections between the brand and the customer is mission critical. The recipients always assess the creativity and the costs invested by the sender. For a message to be perceived as meaningful, it must convey a corresponding quality or value; and what could be possibly more valuable than a personal “handwritten” message?

Although it might seem anachronistic in our digital age, a handwritten message still conveys esteem and promises attention in a very powerful way. This is a very important aspect if you want to make your message stand out from the crowd to grab a piece of the very limited and exclusive “attention budget” of your audience.

This is where Pensaki (Japanese for fountain pen nib) enters the playing field. Since 2014, Pensaki provides an API to create authentic handwritten notes, penned by friendly robots. Even sending 50.000 authentic looking handwritten postcards has become fairly simple with Pensaki.

At Pensaki humans and machines work together, with a special focus on a manual data quality process before mailing the handwritten messages. Customers can either select one of the standard handwriting styles or use their personal handwriting style. All messages are written with a fountain pen or ball pen, depending on the respective customer specifications. Obviously, all document can be extensively personalized with the messages and not only the salutation lines. The overall user experience is completely digital or even automated by leveraging the open Pensaki API for CRM or helpdesk integrations.

This presumably very romantic approach delivers astonishing business results, both in the B2B lead generation or B2C customer retention context. Especially e-Commerce companies understand the importance of leveraging the psychological power of handwritten messages to create an emotional connection with their customers. The business case for handwritten messages is very strong. Sending handwritten thank-you messages can even reduce return rates by 33% or help companies in the context of win-back strategies with companies achieving 9-12% win-backs.

In the B2B lead generation context, Pensaki customers achieve, for example, response rates of 10 to 40 percent. In addition, recipients usually recall this kind of personal writing even two months later. At Pensaki humans and machines work together, with a special focus on a manual data quality process before mailing the handwritten messages. Moreover, Pensaki supports its customer in achieving strong business results. Customers can either select one of the standard handwriting styles or use their personal handwriting style. All messages are written with a fountain pen or ball pen, depending on the respective customer specifications. Obviously, all document can be extensively personalized with the messages and not only the salutation lines. The overall user experience is completely digital or even automated by leveraging the open Pensaki API for CRM or helpdesk integrations.

It is important to mention that Pensaki services are the 2nd best alternative to self-written messages. Writing notes by yourself is always the best option, but not everyone has enough resources for it, so here is when Pensaki becomes your best alternative.

Above all, handwritten messages are not a magic silver bullet in marketing, but it’s a great way to show that human touch which will stand out in oversaturated digital noise.